Technical communications and the bottom line

Some business managers fail to recognize the impact on profitability of good training, customer assistance materials and other forms of effective business and technical communications. Sometimes you will hear them say—as I have—“It’s not a high priority” or “We’ll consider that when the time comes.” And yet all you have to do is see or hear the daily news to learn that:

• Many catastrophic industrial accidents happen because of inadequate procedural documentation or training.

• Many high-tech products fail in the marketplace because customers don’t receive the information they need to use them effectively.

• Many investments in costly new business systems fail to pay dividends because structured training and job-assistance materials for staff are not part of the conversion plan.

Good documentation and training may not be rocket science, but few modern companies can succeed for long without them. Whether it’s a set of user guides to be packaged with a product, or an in-house training program in company procedures, there are proven cost advantages in choosing a professional to design and build the deliverables.

Professional technical communicators can design and deliver effective, targeted training and documentation because they know how to--

• Analyze and assess the audiences’ needs and capabilities.

• Design the appropriate words and images, and employ the appropriate media for delivering them.

• Test and measure the effectiveness of the information transfer and modify the deliverables as needed.

With over twenty years of experience delivering user-assistance, training, and customer education materials, I’m sure that together we can find the right mix to meet your business goals. On these pages, you will find a representative sampling of my work. For more information, please contact me.

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|Information
|Design

|Training
|Aids

|User’s
|Guides

|Online Help

|Reference
|Manuals

|Product
|Brochures

|Marketing
|Collateral

|System
|Design
|Specifications